We measure how long your content stays useful
Most production is commissioned by volume and forgotten by week three. We track every asset we make for twelve months, report its useful life, and routinely recommend producing fewer pieces that last considerably longer.
What happens to content after it ships
We track every asset we produce for a full year and report its useful life back to the client, including the pieces that stopped earning attention almost immediately.
Production planned around how long things last
Studio Lantern Solutions produces video, photography and editorial content for brands across Los Angeles. Every engagement begins with what the asset has to do and how long it needs to keep doing it.
Video Production
Brand films, product video and campaign content, planned around intended lifespan rather than around a quantity somebody put in a brief.
Photography
Product, lifestyle and editorial photography shot to cover a defined period rather than a single campaign, with usage rights written plainly.
Editorial and Written Content
Long-form and written content built to hold value beyond its publication week, with the pieces most likely to date flagged before they are commissioned.
Content Strategy
What to make, how much and how often, built on what your existing assets actually achieved rather than on a channel calendar somebody inherited.
Asset Library Management
Organising what you already own so it can be found and reused, which is frequently cheaper and more effective than commissioning new production.
Performance Reporting
Twelve month tracking on every asset we produce, reported honestly, including the pieces that stopped working almost immediately and why we think they did.
Content is commissioned by volume and nobody checks what survives
Volume is the brief, and it is the wrong brief
A brand commissions twenty pieces for the quarter because twenty is what the calendar says. Six of them do real work, the rest are seen briefly and never again, and no one separates the two because no one is measuring past week three.
Production agencies are paid by the piece. Recommending twelve instead of twenty reduces the invoice, so the recommendation never comes from the people best placed to make it.
- Every asset tracked twelve months
- Useful life reported, not just launch metrics
- Dead assets named individually
- Volume recommendations included
Shelf life agreed before anything is shot
Before a shoot is planned we agree how long each asset needs to remain useful. A piece that must work for a year is built differently to one supporting a two-week launch, and conflating them wastes most of a production budget.
One shoot day, several lifespans. Planning modular edits from a single shoot produces a flagship piece plus supporting cuts that outlive the campaign, rather than twenty pieces that all expire together.
- Intended lifespan agreed per asset
- Modular edits from one shoot
- Evergreen separated from dated
- Refresh schedule rather than replacement
We talk clients out of production regularly
On roughly four in ten briefs our recommendation is to produce less than was asked for, and on some the answer is to organise and reuse the library you already own rather than shoot anything at all.
Both outcomes reduce our invoice. Library work is a fraction of a production budget, and it is frequently the honest answer for a brand sitting on assets nobody can find.
- Fewer pieces recommended on ~40% of briefs
- Library reuse offered before new production
- Raw footage always transferred
- No retainer lock-in
How a production runs
Six stages, and the first one frequently reduces the size of the job.
Library audit
What you already own, how it is performing and what can be reused. Sold standalone, and on a meaningful share of briefs this is where the engagement sensibly ends.
Lifespan planning
How long each intended asset has to remain useful. A twelve month piece and a two week piece are built differently, and separating them changes the whole production plan.
Modular shoot design
Planning a single shoot day to yield a flagship piece plus supporting cuts with different lifespans, rather than a batch that expires together.
Production
Crew, location and permits managed, with supplier costs passed through and our fee stated as a separate line.
Delivery and handover
Edits, full resolution files and raw footage transferred, with the library catalogued and rights documented.
Twelve month tracking
Performance measured across a full year and reported honestly, including which assets stopped working and when. The report informs the next production plan.
What people say
They told us to make eight pieces instead of twenty-four and to spend the difference organising what we already had. Our engagement went up and our production spend halved.
Marketing Director, consumer brandThe twelve month report showed our hero film was still being used and nine social cuts had died in a fortnight. Nobody had ever told us which was which.
Head of Brand, entertainment companyBefore you get in touch
What does the twelve month tracking measure?
Views, completion, saves and shares across the year, and the point at which an asset stops earning meaningful attention. We report useful life per asset rather than aggregate campaign numbers.
What counts as an asset being dead?
When it stops generating meaningful engagement and is no longer being deployed. Roughly a third of assets across the market reach that point inside three weeks.
Will you really tell us to make less?
On about four in ten briefs. It reduces our invoice and it is usually correct, particularly where a volume target came from a calendar rather than a need.
Can we buy the library audit alone?
Yes, at a fixed fee. The findings are yours and several clients have acted on them without commissioning production.
Do we get the raw footage?
Yes, in full, along with full resolution stills. Another studio can recut the material without reshooting it.
How are usage rights handled?
Written into the agreement by territory, duration and media. We flag when rights are about to expire, because that sets a shelf life independent of performance.
Find out what your existing content is still doing
A library audit is fixed-fee standalone work. It frequently establishes that you should produce less and reuse more, and you keep the findings either way.
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